MiKE: Obay!

So we were on the Streetcar service 501, this time west bound, to the beach. It was a pretty long trip, especially since Queen Street West tended to be busy, and there were so many stops along the way. The windows were grimy and not the best to look out of. So after some time, I looked up, around the posters, and saw this ad:

The fine print on the bottle read: "If they can't see it your way, it's time for Obay". Mysterious. There was not even any URL to visit. Obay.com did not give anything interesting, a search revealed a Torontoist post about how the poster suspected that it could have been scientology - opposing psychiatric medication and all that, but eventually led to believe that it was something more innocent instead.

I just found it amusing. One of those things that gave passengers a smile on the face during a long streetcar ride.