Ever got onto those commercial websites with advertisements? Many websites now have them. At first I didn't mind because they meant I could read that site for free. When the advertisements were still banner or sidebar ads, they were all right. They were like newspaper ads, colorful boxes at the top or sides of the articles, and I could ignore them. Once in a rare while, they were even useful.
Then they became pop-ups and that was irritating. Pop-ups can spawn like the tribbles from Star Trek. They were so irritating they spawned a demand for pop-up blockers. Luckily any decent browser these days should have a pop-up blocker.
And then came the floating ads, which appear the first time you go to the page and 'float' over the page for anywhere from 5 to 30 seconds. Not only they obscure your view of the page, they may also block mouse input and if you get impatient and click your mouse to try to disable the ad, you often end up clicking on the ad and going to the advertiser's page instead. Highly, highly frustrating, since you have to do even more work and waste more time 'chasing' the window to close it. Floating ads claim to have a higher click-through rate than ordinary ads but I suspect most of the clicks are simply erroneous clicks.
The unicast ads, oddly enough, don't annoy me as much. Probably because the websites I tend to visit don't have these. Though they are huge and sometimes you end up wondering how the hell to close it without clicking on the wrong part and landing up in the advertiser's website.
The one that irritates me the most are the pull-down ads, and especially those that combine floating and pull-down ads. These are the ones that expands automatically when the page loads or when you mouse over, but some have a tendency to expand whenever the page moves, it seems. For example, when I'm reading an article that's longer than one browser length and I scroll down; the ads float and follow you as you scroll, and
then expand. You have to waste energy maneuvering your mouse around those ads. It's like tip-toeing around an unwanted visitor in your
own house.
I know the more elaborate ads pay a lot more (see the little table below), and some ads are fine, but there is a limit. I have actually closed sites that irritated me with their ads without bothering to read the content, and I feed articles from sites I frequent to google reader, partly so I won't see those ads.
Side note: Apparently studies have shown that people
can be trained to get used to irritating ads; case in point: television ads. Even complaints about pop-ups have dropped over time.
I've not watched TV regularly for 14 years (internet downloads are a great invention) and I've not read paper newspapers for almost as long (because the 'Staid Times' don't have much to say). I even avoid the radio (again, music can be obtained over the net in so many other ways). So when I do encounter advertisements on my favorite media, I get highly annoyed. Happily though, unlike other media, there exists ways around irritating ads.
Out of curiosity, I
googled around for typical web ads rates, for non-targeted ads (targeted ads pay more, of course), prices in USD.
banner ads: 50 cents or so per 1000 (page) impressions
sidebar ads: $1.00 to $1.50 per 1000 impressions
pop-ups: 4-10xmore than a banner ad, which is from $2 to $5 per 1000 impressions
floating ads: from $3 to $30 per 1000 impressions
unicast ads: $30 per 1000 impressions